這里不是得克薩斯州，也不是好萊塢，這是山東德州樂陵，有一條再現1900年舊金山風貌的“唐人街”。當電影《唐探1900》的熱潮席卷全國，樂陵影視城憑借其獨特的魅力成為當地文旅新地標，并帶動樂陵市春節旅游綜合收入超9000萬元。樂陵影視城的崛起，不僅是“影視+文旅”模式的勝利，更是文旅消費升級的生動實踐。

　　This is not Texas, nor is it Hollywood. This is Laoling, Dezhou in Shandong Province, home to a "Chinatown" that recreates the 1900s San Francisco. As the craze for the film "Detective Chinatown 1900" swept across the nation, Laoling Film and Television City has become a new landmark for local culture and tourism, driving the city's Spring Festival tourism revenue to over 90 million yuan. The rise of Laoling Film and Television City is not only a triumph of the "film + tourism" model, but also a vivid example of the upgrading of cultural tourism consumption.

　　影視劇組的“夢中情地”：低成本與高效率的雙重優勢

　　樂陵擁有得天獨厚的區位優勢，距離北京僅289公里，車程僅需3小時，而全國約80%的影視公司聚集在北京，主創團隊及演員們在樂陵拍戲能實現當日往返，這大大降低了劇組的拍攝成本。

　　樂陵影視城吸引眾多影視劇組，離不開其獨特的規劃和服務模式。樂陵影視城營銷中心徐恬睿稱：“為電影《唐探1900》搭建的場景具有高度通用性，后續劇組可以直接復用，避免了重復搭建場景的高昂成本。”這種“一景多用”的設計理念，提高了場景資源的利用效率。影視城提供的“管家式協拍服務”從吃、住、行等方面為劇組提供全方位支持，進一步降低了額外支出。

　　The "Dream Destination" for Numerous Film and TV Crews: The Dual Advantages of Low Cost and High Efficiency

　　Laoling boasts a unique geographical advantage, located just 289 kilometers from Beijing with a driving distance of only 3 hours. Given that approximately 80% of China's film and TV companies are concentrated in Beijing, this proximity allows main creative teams and actors to shoot in Dezhou and return on the same day, significantly reducing production costs for film crews.

　　The appeal of Laoling Film and Television City to numerous film crews is inseparable from its unique planning and service model. Xu Tianrui, from the marketing center of Laoling Film and Television City, said: "The scenes built for the movie 'Detective Chinatown 1900' are highly versatile and can be directly reused by subsequent crews, avoiding the exorbitant costs of repeatedly constructing new sets." This "multi-purpose set" design philosophy enhances the utilization efficiency of set resources. Additionally, the "concierge-style production assistance services" provided by the film city offer comprehensive support for crews in terms of food, accommodation, and transportation, further reducing additional expenses.

　　影視IP帶動文旅流量：從“打卡地”到“沉浸式體驗”

　　在千年棗林晨跑偶遇周潤發，打卡楊紫同款長安西市花店，樂陵通過影視IP給游客帶來的驚喜滿滿。隨著《唐探1900》和《國色芳華》的熱播，樂陵影視城迅速成為游客的打卡勝地。2025年春節期間，樂陵影視城推出“跟唐探?賀歲游”活動，帶動周邊景區景點、商圈接待游客近70萬人次，實現綜合收入超700萬元。

　　為了提升游客的參與感，影視城在場景還原和互動體驗上下足了功夫。早在2024年8月，影視城就舉辦了首次免費限時開放活動，游客穿梭于《國色芳華》中的西市中，“一秒入唐”。今年春節，園區推出了沉浸式體驗活動，游客可以與百名NPC互動，觸發驚喜劇情。開園迎賓秀、露臺秀、脫口秀、非遺火壺等豐富的演藝節目為游客帶來了多元化的文化體驗。夜幕降臨時，千架無人機與煙花同臺演出，更是將游客的體驗推向高潮。

　　Film and TV IPs BolsteringCultural Tourism: From "Check-in Spots" to "Immersive Experiences"

　　Visitors might have jogged through the ancient jujube forest and unexpectedly encountered Chow Yun-fat or visited the same floral shop in Chang'an West Market featured in Yang Zi's TV series. Laoling has delivered a wealth of surprises to tourists through these popular film and TV IPs. With the hit releases of "Detective Chinatown 1900" and "Flourished Peony," Laoling Film and Television City quickly became a popular check-in spot for tourists. During the 2025 Spring Festival, the city launched the "Follow Detective Chinatown for a New Year Tour" event, which attracted nearly 700,000 visitors to the surrounding scenic spots and commercial areas, generating a comprehensive revenue of more than 7 million yuan.

　　To enhance visitor engagement, the film city has invested heavily in scene reproduction and interactive experiences. As early as August 2024, the city held its first free, time-limited open event, where visitors could wander through the West Market featured in "Flourished Peony" and "step into the Tang Dynasty" in an instant. During this year's Spring Festival, the park introduced immersive experiences, allowing visitors to interact with over a hundred NPCs and trigger surprise plotlines. Rich performance programs, including opening welcome shows, rooftop performances, stand-up comedy, and Fire Pot (Huo Hu) intangible cultural heritage shows, offered a diversified cultural experience for tourists. As night fell, a grand drone and fireworks show pushed the visitors' experience to a climax.

　　提振消費政策：文旅融合的“新引擎”

　　樂陵市在落實提振消費政策的過程中，特別注重文旅融合，尤其是通過影視文旅產業的發展，推動消費升級。樂陵市文化和旅游局工作人員韓曉亮介紹稱，樂陵影視城落成以來，一共提供了3萬多個群演就業崗位。2024年，樂陵市邀請了國內知名導演、制片人等前來考察，截至目前，已有72家影視相關企業在樂陵注冊登記，兩部電影和兩部電視劇已確定在樂陵影視城拍攝，進一步提升了影視城的吸引力。

　　樂陵市還通過發放政府消費券、打造夜間經濟等方式，進一步挖掘文旅消費潛力。2024年，樂陵市發放了1000萬元的政府消費券，覆蓋零售、餐飲、家電、文旅等多個領域。同時，樂陵市打造了七大夜市，如棗林夜市、渤海美食城夜市等，吸引了大量市民和游客前來打卡，夜間經濟成為拉動消費的重要引擎。這些措施不僅為影視城帶來了更多游客，也帶動了周邊商圈和景區的消費增長。

　　Boosting Consumption Policy: Cultural Tourism Integration as a "New Engine"

　　In the process of implementing policies to boost consumption, Laoling has placed special emphasis on the integration of culture and tourism, particularly through the development of film and TV tourism, to drive consumption upgrades. Han Xiaoliang, an official of Laoling Municipal Bureau of Culture and Tourism, introduced that since its completion, Laoling Film and Television City has created over 30,000 job opportunities. In 2024, the city invited well-known domestic directors and producers to visit and conduct site inspections. To date, 72 film-related companies have registered in Laoling, and two films and two TV series have been confirmed to be shot in Laoling Film and Television City, further enhancing the city's appeal.

　　To further tap into the potential of cultural and tourism consumption, Laoling has adopted a variety of measures, including issuing government consumption vouchers and developing a vibrant night economy. In 2024, the city issued 10 million yuan worth of government consumption vouchers, covering multiple sectors such as retail, catering, home appliances, and cultural tourism. Additionally, Laoling has developed seven major night markets, including the Jujube Forest Night Market and the Bohai Food City Night Market, which have attracted a large number of residents and tourists. The night economy has become a significant engine for boosting consumption, not only bringing more visitors to the Film and Television City but also driving consumption growth in surrounding commercial areas and scenic spots.

　　“文旅興市”戰略：“客流”變“客留”打造影視文旅新高地

　　樂陵影視城的建設與發展，是樂陵市“文旅興市”戰略的生動實踐。影視城建設啟動后，樂陵市相繼出臺《樂陵市“影視名城”建設實施方案》等文件，提供全方位配套服務，統籌推進影視文旅產業高質量發展。

　　在“文旅興市”戰略的引領下，樂陵影視城在“客流”變“客留”上下足功夫。豐富的沉浸式體驗和多元化的消費場景，則讓游客從“一日游”轉變為“多日游”。游客在白天打卡影視場景、參與互動活動，在夜晚欣賞燈光秀、煙花表演，這種全方位的文旅體驗，帶動了游客在餐飲、住宿、購物等的二次消費，真正實現了“引得來、留得住、玩得好”的目標。樂陵影視城徐恬睿表示，預計2025年雙園區正式開業后，影視城全年客流量將突破200萬人次，實現旅游綜合收入突破4.5億元。

　　"Cultural Tourism Revitalization" Strategy: Turning "Foot Traffic" into "Loyal Patrons" to Create a New High Ground for Film and TV Tourism

　　The construction and development of Laoling Film and Television City are a vivid example of Laoling's "Cultural Tourism Revitalization" strategy. Since the launch of the film city project, the city has successively issued documents such as the "Implementation Plan for the Construction of a 'Film-Famous City' in Laoling," providing comprehensive supporting services to promote the high-quality development of the film and TV tourism industry.

　　Under the guidance of this strategy, Laoling Film and Television City has focused on transforming "foot traffic" into "loyal patrons." Rich immersive experiences and diversified consumption scenarios have transformed visitors’itineraries from "one-day tours" to "multi-day stays." During the day, tourists can visit film and TV sets and participate in interactive activities, while at night, they can enjoy light shows and fireworks displays. This all-encompassing cultural tourism experience has driven secondary consumption in catering, accommodation, and shopping, truly achieving the goal of "attracting visitors, retaining them, and ensuring they have a great time." Xu Tianrui from Laoling Film and Television City said that after the official opening of the dual parks in 2025, the annual visitor flow of the film city is expected to exceed 2 million, with a total tourism revenue breaking through 450 million yuan.

　　《唐探1900》中，周潤發的法庭獨白振聾發聵：當年華人勞工修筑鐵路竟沒資格出現在竣工合照中。從蒸汽時代華工的歷史缺位，到數字時代華語敘事的全球在場，映射出了中國國家軟實力建設的深層演進，在全球的話語權的日益增強。電影是魔法，影視城是載體，通過重現歷史片段，讓中國的影像出現在更多的世界影視合照中。在政策支持和社會力量的推動下，樂陵影視城正逐步成為中國北方影視文旅產業的新地標，向世界講述更多中國故事。

　　In the film "Detective Chinatown 1900", Chow Yun-fat's courtroom monologue is truly thought-provoking: Chinese laborers who built the railways in the past were not even qualified to appear in the completion photo. This historical absence of Chinese laborers in the steam age contrasts sharply with the global presence of Chinese narratives in the digital age, reflecting the deep evolution of China's soft power construction and the increasing global influence. Film is magic, and the film city is the carrier. By recreating historical scenes, it allows China's image to appear in more global film collaborations. With the support of policies and the drive of social forces, Laoling Film and Television City is gradually becoming a new landmark for the northern Chinese film and tourism industry, telling more Chinese stories to the world.

　　無限工作室&大眾網德州站聯合出品

　　策劃：魏鵬 辛然

　　文案、翻譯、配音：武瑋佳

　　拍攝：張一帆

　　采訪：楊曉

　　剪輯：周溪琳

　　統籌：武瑋佳 張曉琳